Livingroom Estate Agents promotes Guernsey on the local, national and international stages to secure maximum exposure for its vendors. It achieves this through both innovative and traditional marketing methods including a high-quality website and advertising in both national and international publications; but a less obvious way of putting Livingroom on the international stage is through entering awards.

CHALLENGE

Previously when Livingroom entered the prestigious International Property Awards it became the first Guernsey agency to be recognised at the awards and won in both categories it entered – Best Estate Agency in Guernsey and UK Estate Agency Marketing. This time, Livingroom wanted to go further and entered three awards – Single Office Guernsey, Best UK Real Estate Agency Website and Best UK Real Estate Agency Marketing. Orchard was tasked with helping to write copy for the submissions and telling Livingroom’s story to the judges.

APPROACH

Orchard prides itself on getting under the skin of clients and our relationship with Livingroom goes back more than eight years. Livingroom is the only estate agency within the industry that we represent so we can offer direct and focused responses without compromise. There was a compelling story to tell and tangible success to convey so we set about reviewing the client’s ethos, key messages and business developments.

Entering awards is a fantastic opportunity to perform an ‘audit’; this secondary benefit involves considering the work you’ve been doing over a fixed timeframe, normally a year, and reviewing how you manage and present your business. These functions cannot be underestimated and often fall by the wayside because of busy day-to-day work schedules.

We helped Livingroom by writing engaging, informative copy for the awards submissions; using our knowledge of the client and evaluation of their work and business to craft copy that told Livingroom’s story and addressed the criteria of the awards categories.

RESULTS

The physical result of our work was set within two bound awards submissions of the highest quality created by the Livingroom’s creative team which showcased their impressive offering. Much more important than that were the three awards and the fact that Livingroom subsequently went on to be recognised as having the best estate agency marketing in the world at the global final of the International Property Awards.

Working on awards submissions can be a useful review exercise but when your client goes on to be recognised internationally it’s all the more rewarding!

ACCOUNT TEAM

Dan Gallienne