Case study

Making Accessibility a Movement

IMPACT: A charity feeling heard by its island community. We delivered storytelling that couldn’t be ignored, with coverage from The Guernsey Press, Island FM and BBC RadioGuernsey. We pitched and landed a radio feature and a workshop, deepening community engagement. UnLtd members featured and gained a newfound confidence and sense of belonging from being listened to and celebrated. This wasn’t just a campaign – it was a cultural spark and proof that when you give people the mic, you make stories that matter.

202KViews
23,000Reach
270Engagements
4.5Days total watch time

CHALLENGE: With 13,000 islanders living with a significant disability or impairment, inclusion and accessibility aren’t just issues, they’re urgent priorities. UnLtd – our chosen charity client for 2025 – asked us to do more than raise awareness, they challenged us to spark a movement. Our mission was to launch a campaign that didn’t just inform, but inspired real action, getting column inches and airtime to create meaningful change, shape conversations and connect communities in ways that drive lasting impact.

APPROACH: Our hero campaign, “Hear It From Us”, put authenticity at the heart of the story. Six short-form interviews gave individuals the space to speak freely about their experiences, what needs to change, and their hopes for the future. Stories were transformed into powerful infographics, carousels and PR moments that travelled across channels to become a powerful movement built on relevance, resonance and real human connection.