Welcome to ‘How To Communicate Now’. In these five informative webinars, you’ll hear from our expert team learning about everything from tailoring your communications in the current economic crisis to using social media for recruitment.
Simply click “register here” and you’ll be invited to a Microsoft Teams meeting which will automatically go into your calendar after accepting. Each webinar lasts no more than 15 minutes and will be at 12pm, meaning it can slot into your lunch break without taking too much time out of your day. There is no obligation to attend them all: just select the webinars that interest you. Book in for one, some or all of the sessions and we will share a PDF guide direct to your inbox with all the key insights.
Friday 23 September: ‘How to manage your reputation in a cost of living crisis’ with Dan Gallienne, Head of PR
In this session, Dan analyses the place of in-house and agency communicators in the current, turbulent cost of living crisis. First giving context for how the crisis has affected the many markets our clients operate in, he then gives important advice on how to tailor your communications using empathy, honesty, clarity, and activity. This webinar is a must for anyone looking to get their comms right during a sensitive period of difficulty for us all.
Monday 26 September: ‘Why social media is your best recruitment tool’ with Jo Meerveld, Head of Social
Aimed at HR professionals and marketing/sales teams tasked with aiding in recruitment drives, Jo’s webinar outlines how social media can be leveraged to inspire, engage, and entice new hires, using compelling data to support her argument. She reflects on the impact of the “great resignation” and outlines a six-step approach to engaging your employees themselves to use social media as a tool to attract new talent.
Tuesday 27 September: ‘What’s your story?’ with Mike Wilkins, Head of Digital
Mike emphasises the importance of knowing what your story is while crafting digital content in this informative webinar. Highlighting how digital content that lacks a narrative and is thrown into the ether without proper consideration tends to engage poorly with consumers, he outlines a six-step process for considering your narrative when crafting new visual content. Being able to answer “what’s your story?” is vital for any marketing and communications professionals, as well as business leaders and owners thinking about using digital media to promote their organisation.
Wednesday 28 September: ‘Make an impact: Getting the best out of your comms agency’ with Brooke Kenyon, Managing Director (Client Services)
Thursday 29 September: ‘The “new normal”: internal comms in the modern workplace’ with Linda Rolf, Strategic Consultant
This session sees Linda look at what the “new normal” means for internal communications, post-pandemic and with businesses now facing new challenges like “the great resignation”, hybrid working, and a huge technological and demographic change. Linda explores how using quality internal communications and engaging your people, enhancing their communication skills, and adapting your communication channels can help combat the shifting landscape. This webinar is ideal for business leaders and owners, communication and marketing professionals, and HR professionals.