Deepening Orchard’s Connection to Island Business

Orchard’s role at the heart of the Channel Island’s business conversation has been strengthened following the appointment of the agency’s Managing Director – Strategy & Growth, Brooke Kenyon, as the next President of Guernsey’s Chamber of Commerce.

Brooke’s dual role marks the beginning of a new chapter of connection, visibility and cultural influence for Orchard, reinforcing the agency’s long‑standing commitment to purposeful growth and leadership beyond the brief. At a time when the Chamber’s role has never felt more relevant, the appointment reflects Orchard’s belief that businesses can, and should, play an active role in shaping positive, sustainable change for the island.

A Meeting of Minds

Orchard has always worked alongside organisations navigating change, helping them find clarity, build trust and communicate with confidence. Brooke’s appointment brings that thinking closer to the centre of Guernsey’s business community, aligning Orchard with the stories that shape the island’s economic future.

With more than 20 years’ experience in communications, and nine at the helm of Orchard, Brooke’s strategic lens is already deeply rooted in the commercial realities of the islands. Values such as progressive thinking, innovation and long‑term value sit at the heart of the agency’s culture and also underpin the work of the Chamber itself.

"At Orchard we believe that relevance comes from being part of the conversation, not sitting on the sidelines. My new role will allow us to listen even more closely, shaping conversations that fundamentally matter to the island's future."

Looking Forward with Ambition

With Orchard entering an exciting new phase, this appointment reinforces the agency’s commitment to active participation in the business community. As the business continues to evolve, Orchard remains focused on contributing time, insight and leadership where it matters most, to create a stronger, more connected business ecosystem across the Channel Islands.

As a business leader herself, Brooke has a strong insight into what it takes to shape success and has her finger on the pulse of the important issues for the business, and the wider island community.

Pan-Island Collaboration

As the only PR-first communications agency with offices in both Jersey and Guernsey, Orchard is uniquely placed to support pan‑island organisations and their ambitions. A Channel Islands presence allows the team to help businesses learn from one another, share best practice and craft stories that resonate across island borders, while remaining sensitive to local context and culture.

A focus of Brooke’s tenure at Chamber will be to build upon existing and establish new connections between the islands, collaborating closely with the Jersey Chamber of Commerce to showcase the very best of the Channel Islands.

The Next Chapter

Brooke’s new role at Chamber will create yet more opportunities for dialogue, collaboration and knowledge‑sharing that benefit not just Orchard, but the wider business community it serves. It’s a smart and exciting move for Brooke, Orchard, and for Guernsey’s business community.