June 1, 2023

Selling the sunset: on-island that is

Selling the sunset: on-island that is

It’s been a chillier spring than usual, but that hasn’t stopped us from planning out a jam-packed schedule for our client VisitGuernsey’s invited journalists and influencers.

Working in partnership with UK travel specialist PR agency LOTUS and European PR representatives in France and Germany, journalists have touched down from all over the UK and Europe, and we’ve been busy creating bespoke itineraries designed to showcase the gorgeous Islands of Guernsey.

We’ve created personalised welcome packs, found foraging trips, sourced delicious local food treats, organised surf, SUP and swim tours, enabled exclusive behind-the-scenes museum visits, facilitated a bespoke luxury wellness retreat, and much more. The result – some very happy journalists and stand out media coverage for our client.

Women & Waves: Four female journalists, from Cosmopolitan, Women’s Health, Stylist and PA Media, enjoyed a weekend itinerary which balanced the challenges of sea swimming, coastal hiking, and beach workouts, with the relaxation of sunrise yoga, picnic hampers and mindfulness sessions. Here they are celebrating after a dip with local swim group Mental Tentacles.

And all the hard work is paying off…we were delighted to hear that VisitGuernsey has been shortlisted in three categories at The Travel Marketing Awards – the awards celebrate excellence in travel marketing, rewarding the creativity and relevancy delivered by brands and professionals, across a wide range of disciplines within advertising, marketing, digital and PR. Fingers crossed for good news early next month!

Summer is finally here, but our attention is now looking to Autumn which is all about the arts, working closely with Art for Guernsey for VisitGuernsey we are getting set to host national and specialist art journalists and influencers who will preview the Renoir exhibition and related events.

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