Everyone likes to chuckle away at social media mistakes – some people even like to consider the serious implications of what happens to businesses on the receiving end. But I like to stay positive. Social media is a great opportunity and, provided you manage the risks, it can have great rewards too.
I recently presented at the ICSA Jersey conference on social media, and while I ran over some of the things that can go wrong when using social media I am always quick to point out that these examples (no matter how high profile) are the exception, not the norm.
If you put a few critical building blocks in place; a good policy, some staff training and an effective plan, you can go a long way to removing many of the risks and spend more of your time thinking about the good stuff – like all the new people you can connect with and influence.
One thing that comes up again and again is that it is important for everyone to engage properly in social media if it is to be used effectively by a business. You can read more on this in my article published in ICSA’s Governance and Compliance magazine:
It is more important than ever that internal business culture reflects the image that businesses want to show the world. Proper planning, good processes and robust policies can help you avoid mistakes, however, more important for social media success are employees acting as ambassadors; a culture that reflects the business’ external image; and leaders who engage effectively with their community of stakeholders.