January 12, 2018

Stay interesting

Stay interesting

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.

Mark Zuckerberg, 12 January.

News today that Facebook is looking to cut down on the amount of content created by businesses displayed on personal timelines may prompt immediate concern from some brands that rely on the platform to reach large audiences quickly and easily. But some simple steps can be taken to counter the measure and ensure that Facebook is still a viable platform for communicating messages.

We at Orchard have long advised our clients that paid boosting can be an effective tool for pushing out messages, especially in communities the size of the Channel Islands and Isle of Man, and this remains the case. The reality is that an amount as small as £5 can push your post out to a sizeable audience over the course of a week and kick-start the process of community engagement needed to make the platform relevant to your campaigns.

Crucially though, content must remain interesting, relevant and engaging. The backlash that Facebook has received is not just down to the volume of branded posts displayed, but also the content of those posts.

So stay interesting and Facebook can remain your friend in your efforts to communicate with the public.

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