PR and GEO - the AI Audit

The AI Audit helps businesses big and small to assess their searchability in an increasingly digital world, giving recommendations to strengthen visibility, impact and credibility through the adoption of a strong communications strategy.

• Harnessing the power of PR, the AI Audit will ensure your organisation’s communications are AI-activated and able to deliver strong core messages and fact-rich content to help you build a reputable presence in the Channel Islands and beyond.

• As PR plays an increasingly influential role in how businesses surface through AI, there is a significant opportunity for brands to capitalise on this shift by developing a Generative Engine Optimisation (GEO) strategy as part of their wider marketing approach.

• Orchard’s Audit will provide practical, tailored support, giving you a clear view of where you stand today, alongside a defined roadmap to improve how AI platforms interpret, value and prioritise your brand.

Visibility Snapshot

A light touch entry point to transforming your communications.

A walk through your organisation’s brand in the AI landscape, sitting down with both agencies to discover how you could show up better in an AI-powered search. If you’re curious, or slightly uneasy about how to tackle the topic, let us be your support and guidance, helping you get ahead of the crowd.

This will include:

1. LLM presence check​

2. Spotting gaps in your current approach​

3. Identifying key opportunities:​ 3 on site​; 3 off site ​

4. 1 page plan of action to become AI-optimised

Bespoke Audit

An in-depth look at how to be seen, found, and verified.

A bespoke application of Orchard’s authority-building PR, using new tools and technology to dive deeper into your output and how to build a competitive advantage.

This will include:

1. Discovery & diagnosis: Understanding what you want AI to recognise you for and where visibility matters​

2. Data & access collection: How AI currently “sees” the brand​

3. Website / digital / LLM presence check: The technical backbone of GEO readiness​

4. PR & Comms audit: Moving beyond SEO to assess trust, authority and narrative consistency​

5. Trust ranking: Determining if AI is likely to recommend you or a competitor​

6. Identifying On‑Site and Off‑Site gaps: A deck outlining a 10‑pointopportunity review​

7. A Roadmap to AI‑Optimised visibility: A clear actionable plan